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Business Plan |
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We are pleased to inform you about Unique’s new venture of Large Format Retail by the name of
Laptopbazar.com We have
developed a unique concept which would showcase extreme digital lifestyle
products in an interconnected environment under one roof.
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Concept |
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Laptopbazar.com
is a digital world, where brilliance and extreme
technologies converge together to give a life full of choices and possibilities.
A digital world which gives you an access to a fully automated world, A world
which makes you more perfect, efficient, thrilled and secure. A space where you
get out of throes of Stress by living a virtual life in the cyber world at a
touch of a button. A world where you explore tools which help business by
streamlining processes and a zero cost communications.
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Laptopbazar.com
is an experience which offers THE COMPLETE DIGITAL CONNECT, extreme digital
lifestyle products & solutions encompassing digital entertainment, digital
homes, extreme gaming, the office of the future and the present and all kind of
gadgets under one roof. |
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Business Guidelines: |
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Weekly purchase pattern. |
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Minimum Logistics cost |
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Extended time of store operations. |
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System to keep check on expenses, margin and recovery of payments. |
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Focus on add-ons along with main products. |
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Minimum Net margin maintained. |
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Expansion Plan |
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With an aim to become the most prominent IT retailer & more accessible to the
consumers across country, anytime & anywhere at their comfort, we have major
expansion plan in retail and online stores with the support of knowledgeable &
very efficient teams and logistic systems for fastest & accurate executions. |
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We have plan to open 10 stores minimum by year 2011-2012 with initial coverage ROAD MAP to be
shown
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Delhi: We have 2 stores in Delhi. |
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Noida: We will have 2 stores covering Noida & Greater Noida by April 2011.
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Gurgaon: We will have 1 store on MG road (retail hub) covering Gurgaon by March 2011. |
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Chandigarh,Ludhiana, Jaipur,Lucknow Arga : 1 store in each city by June 2012. |
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Layout of Laptopbazar.com |
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Marketing Plan |
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Every section of
Laptopbazar.com has been designed keeping in mind certain age group and
segment. Direct reach to age groups and segments would be prime marketing focus.
Phased continues marketing strategy would be adapted so that feeding of message
is repeated and regular. |
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Aim |
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Unique enjoys number one position Nationally in Laptop for Lenovo and Sony. Unique owns worlds best domain names like Laptopbazar.com; Captaingismo.com; Gaming Cart.com; Smarthome.in; Digitalinhabit.com. |
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Unique aim to be one of the largest I.T. retail and corporate partner by year 2009 with an aim of 500 Cr turnover. |
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Laptopbazar.com
concept is up and running for us from last couple of
months which has been covered by all major gadget shows and news magazines. We
have got huge appreciations from everybody who has walked in at E-future Stores.
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Laptopbazar.com
would have
8 sections with
more than 80 brands and 150 plus products |
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We would like your company to be a part of our concept and need your confirmation and consent on the following |
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Signing up document for partnership as Large Format Retail partner for present and future retail and online stores. |
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Discount offered to us should be similar to discounts offer by your company to other Large Format Retail partners. |
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Quarterly free of cost sale and support training of manpower on your products. |
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Inclusion of our name and numbers in all your partner advertisements. |
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Demo products for display at stores. |
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Prices protection on inventory carried by us. |
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Marketing development fund for marketing activities etc. |
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Quarterly reimbursement of Rs.50,000/- as commitment money for space allocation in store. |
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Schedule provision of promoters for your products based out of our stores. |
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Commitment of regular supply of material to our stores. |
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Free of cost provision of Reasonable quantity of product leaflets, EDM’s etc. for distribution from store and direct mailers. |
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Provision of one point of contact for all our queries and requirements. |
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Regular update on hierarchy and changes happening within your organization. |
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Provision of High resolution images, technical spec’s of products which would be used to sell, promote products from our online stores. |
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Permission for providing your website link from our web sites. |
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Free of cost provision of Creative’s, POP and POS material. |
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Permission for use of your partner logo on all our stores and communications. |
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Participation in all our events, promotional programs etc. including monetary terms. |
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Regular distribution of sales leads to our stores from your side. |
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Prices change written notifications should be timely reported to our accounts and sales teams. |
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We look forward to your favorable early reply. |
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Together we can and we will become industry leaders. |
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